Building Brands through Experiences
Brand Activation means and includes engagements that bring the Brand Alive. That’s why intermittently people use the term “Experiential Marketing”.
This engagement marketing, is also called as “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events”
Ideas on Advertising find their exact ground with Talk to Users, an agency network that creates opportunities for users to talk within and outside.
This kind of Marketing Strategy directly engages users, invites and encourages them to towards the brand experience.
Users are actively involved in the production and co-creation of marketing programs. This results in development of long-lasting relationships with the brand.
“Consumer Engagement” is a term used for a brand and a consumer connect.
“Experiential Marketing” is the live, one-on-one interactions that allow users to create connections with brands.
This vertical serves by developing strategic Brand Activation platforms & by developing engagement ideas around these identified platforms.
The modules of Operation is very simple. We sit with you, we discuss with you. We agree on the most important communication element. We come back as to how interestingly we can bring this element alive and make it be experienced as the brand personality trait.
Once we have done that, we seek feedback from the client.
These feedbacks become the building blocks for the future communications.
We identify touch points and find out interesting ideas that can bring the brand alive.