Puri Pranayam Apartments, Faridabad, Haryana 121007

Brand Ambassador Program for Small Towns and Rural India

Marketing And Advertising Agency

Brand Ambassador Program for Small Towns and Rural India

starting a brand ambassador program from scratch

Brand Ambassador Program for Small Towns and Rural India

A detailed note with Program Logistics

While Planning a Brand Ambassador program for small towns and Rural India, the most important thing to remember is that they are also Mobility connected India.

This means messaging reaches them through mobiles, internet and through enhanced messaging.

SnElements of EngagementEngagement Details
Brand Ambassador Program for Small Towns & Rural India
1Development of MicrositeA Microsite detailing the exact nature of the program
Rewards & recognition opportunities for brand ambassadors
Call to action – Filling the entry forms
A <10 page micrositeCall to action  2- Watch the presentation Video
 Next Steps – Confirm participation in Training workshop
Developing the assignments and arriving at their road-maps
Mentoring levels as available to Brand Ambassadors
Influencer’s unique Diminishing Discount coupons
Workshop details – venue, date and time
Confirmation from the attendees
Reward Mechanism
Mentors Profiles
Couses on Offer
Creative development
2Creative developmentProgram Creative – 4-5 units
for MicrositePosters – 4 units
For engagementBanners – 4 units
for training workshopT-shirts + Caps
For sellingMentor’s Profiles designs – 4 units
for gratificationTraining workshop Manual – 16 pages
for functionParticipation forms-2nos
Backdrops and Standee designs
Digital Coupons designs
Certificates for students (design)
EDM Designs – 10 nos
Canopy Design -1 unit
Presentation Video Template Design
Creative for application
Reward trophies
Press Kit
Direct Mailing
3Direct MailingUse of Mailchimp and other paid softwares
for higher opening and action
in-box landing
The Contact Program
4TG Contact ProgramA team is stationed at the touch points educating TG about the program
T-shirts + Caps
Female Promoters
Male Assistants
A moderator
An activity supervisor
Tablets for presentations
Roses -ice breakers
Elevated platforms
Presentation Session
5Presentation SessionModerator based presentation
Script writing
Primary Shoot + secondary footage + Creative backdrops
A/V Production, editing, snippet making, scrolls, and basic animation
Conference room
Snacks arrangement-High tea
LED screens + Audio set up + Power back up
Laptop for presentation + wiring
Moderator  Hiring
Program Assistants
T-shirts + Caps
Weclome Desk with Ushers
Development of Application
6Development of ApplicationRegistration window
Program page
Activity/ Assignment window
Level of accomplishment
Mentor assistance availabilty
Rewards page
Press Conference 
7Press ConferenceVenue arrangement
High Tea for 100 PAX
Elevated Platform
Stage set up
Sound and Light
Emcee as host of the show
Program winners from the cities
Seating arrangement
LED Screens mounted in backdrop as well as in wings
Taxi cabs for press
Trophies and certificates for participants
Rewards for Ambassadors
8RewardsMentors for the program duration
Course enrollments for the chosen TG
Public Relations
9PR and Video News ReleaseBuilding interest amongst press and
placement of Press conference videos as stories in
National news channels
as well as regional news channels
Talk2users is marketing consultancy in Delhi NCR

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