Market Development

Ensuring Trade Presence

Market Development starts from acquisition of Trade Partners, conducting Market Research, Identifying Sender-Receiver Markets and executing Distribution Drives in ROI concerned Markets.

Acquisition of Trade Partners

Your business needs Expansion. Market Development is identifying new set of retailers in existing markets as “Trade Partners”. This could also mean Acquiring Merchants in Smaller Towns and Rural as part of Marketing.

Some businesses need capital Distributors. These distributors invest big amounts for quick returns at a decent percentage of their investments.

Some Organizations need Distributors who can invest in space for Display and need manpower for showcasing the products to customers.

Talk2users has handled all these business needs in the past.

To know more about us or about this aggregation of Marketing & Advertising Services offering 360 degree services, please write to us on info@talk2users.com. You can also write to Ashish on ashish@talk2users.com or call on +917838737356

You may want us to reach you by submitting your contact details herein:-

Market Research

For a new Marketing Launch, or a product Launch which is not getting desired traction, talk2users recommend Market Research.

Market Research could be Qualitative Focused Group Discussions (FGD) in groups of 5-10 key types of customer profiles.

Alternatively, basis the needs of a business, Quantitative Research is conducted with multiple prospects and users across cities and towns.

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Sender-Receiver Markets

New set of businesses like Digital Wallets or Mobile Apps need two different sets of users as senders- receivers. For Acquisition of customers of Mobile Apps, Trials for its users is an essential requirement. Talk to users demonstrates, generate trials and persuade them to buy once.

Senders in Markets like Delhi, Mumbai, Ahmedabad, Lucknow, and Indore at one end and Receiver markets like Bihar, Jharkhand, West Bengal, Chhattisgarh and rest of Maharashtra form a chain of users for such digital transactions.

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Distribution Drives in ROI concerned Markets

Super Stockists and Large Distributors face ROI concerns while making products available in far flung areas. They need superior analytics detailing product movement studies. This helps them plan Just in Time (JIT) material planning. We handle on-behalf distribution through trained representation who are hired temporarily and develop the market on behalf of Distributors.

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Brief Synopsis of Chief Strategist

Ashish Bharadwaj has spent 15 plus years with Mullen Lowe Lintas from 2003 – 2017. His last Designation was Vice President (Business Group Head). He was responsible for Experiential Marketing and Integrated Marketing businesses out of North India.He has worked closely with NGO organizations like UNICEF, USAID, World Bank, UNFPA, BMGF funded SSEF and UHI (A John Hopkins University Initiative).

He has served Government Clients Like Ministry of Urban Development (On secondment from Mullen Lowe Lintas), Ministry of Health and Family Welfare, Ministry of Rural Development, Prasar Bharati, Taj Expressway Authority, UP Bhumi Sudhar Nigam, UP Asbestos, Directorate of Income tax, Department of Information and Publicity, GNCTD and many others.

Commercial clients that Ashish has worked with include JK Tyre, Reckitt and Coleman India Limited, HUL, P&G, ESPN star Sports, Zee Telefilms, BiTV, Pepsi, Coke and many others.

He has started his career with a Nuchem Group Company and served for 5-years with the Pioneer Rural Advertising Company Dr. Jain Video on Wheels Limited and left them to Join Lintas. He was lastly designated as Marketing Manager (North and East) for Video On Wheels in 2003.

His current endeavor is a start-up aggregator in Marketing and Advertising space who on lines of Uber and Ola,is aggregating Marketing and Advertising Services agencies and offering their cumulative strength as Integrated Marketing Network (IMN). The clients worked with include PayTM, Pernod Ricard and double digit no of Marketing and advertising Agencies.

The vision with which this initiative is being steered is – Offering Marketing as a Service (MaaS), Content as a Service (CaaS) and Digital First Experiential Marketing for Tier 2, Tier 3 and small Towns and Rural India.