Marketing For You
Most used Terms and Their meanings
What are “Target Markets/ Market Places” – A target market is a group of customers within the serviceable market that a business aims at.
A well-defined target market is the first element of a marketing strategy. A target market is a group of people likely to buy a product or service.
A target market consists of customers with similar characteristics, such as age, location, income and lifestyle. A business must have a clear definition of its target market to reach and analyze their needs and suitability.
Distribution is the making a product or service available for the user that needs it. This can be done directly by the producer or service provider, or using indirect channels with intermediaries.
What is a “Promotion” – Promotion is the strategy to increase customer awareness of a brand, aimed to generate sales and create brand loyalty. Promotion is the methods of communication to provide information about products and services. This information can be both verbal and visual. A promotional plan has five pieces to itself-1) Personal Selling, 2) Advertising, 3) Sales Promotion, 4) Direct Marketing, and 5) Publicity. A promotional mix specifies how much attention is to be paid to each of the five factors, and how much money to budget.
Product Demonstration– A product demonstration is a promotion where a product is demonstrated to potential customers. The goal of such a demonstration is to introduce customers to the product in hopes of getting them to purchase that item.
Product sampling – Products offered as samples during these demonstrations may include new products, new versions of existing products or products that have been recently introduced to a new commercial marketplace.
Retailing – Trading activities undertaken by licensed retailers registered for Goods and services tax, income tax including the publicly traded supermarkets, corporate-backed hypermarkets and retail chains, privately owned large retail businesses as organized retail and the traditional formats of low-cost retailing including the local corner shops, owner manned general stores, cigarette shops, convenience stores, hand cart and pavement vendors, etc.
Store Acquisition – Store acquisition is the term that defines the process of approaching an existing retailer, prospecting and convincing them to be a part of larger organized business, negotiating the deals, do a business agreement and start selling through them.
What is Packaging – Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging is designing, evaluating, and producing packages. Packaging contains, protects, preserves, transports, informs, and sells.
To know more about us or about this aggregation of Marketing & Advertising Services offering 360 degree services, please write to us on firstname.lastname@example.org. You can also write to Ashish on email@example.com or call on +917838737356