Marketing Vs Advertising
How to define “Marketing”?
Marketing is a long-term business activity from “Market Research” to “Customer Satisfaction”.
Marketing is about –
- Developing understanding of the Market Conditions,
- Identifying Customer Needs,
- Designing Products as per the Demand,
- Determination of other elements of Marketing Mix (Distribution and Pricing)
- Media Selection for Promotion,
- Advertising across Media Channels,
- Creating Public Relations,
- After Sales Services
- Satisfaction Studies
In a nutshell, Marketing is a promotional process of bringing the right product to the right marketplace for the right people at the right price.
Marketing is effectively explaining the value of product or service to influence the customers in such a way that they ultimately buy it.
How to define Advertising?
Advertising is a part of the marketing process.
It is persuading more and more people towards the product or service.
It is a technique through which one message reaches a large number of people. It is about promoting product or service to grab consumer attention.
Advertising is done through Radio, Television, Website, Newspapers, Magazines, Journals, Hoardings, Banners, Social Media, Sponsorship, Posters, Banners, Neon Signs, etc.
Advertising is aimed at promoting a product or service or providing relevant information, Opinions or Public Notices.
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