Marketing for You

What is marketing

As living beings, we seek things for life and have to give back something in exchange. This give back is the value for the thing that we seek or offer.

A business effort behind this exchange relationship is “marketing’. It could be an idea, a thought, an action, a product, a service, or a concept giving a tangible or non-tangible benefit to the recipient. Marketing is the management of these exchange relationships.

Marketing is “the activity and process of creating, communicating, delivering and exchanging offerings that have value for customers, clients and society.”

Why is it needed – Marketing is used to create, keep and satisfy the user. A business has two key components – 1) Innovation and 2) Marketing with the user as the focus. All other activities -Operations, HR, Accounting, Law and Legal – can be “bought in” or “contracted out”.

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