Advertising at Point of Sale
This also includes Shop Dressing of the naked stores, Creating collateral for customer interactions, developing Loyalty Programs and completing Product Movement Studies
Merchandising is a practice that contributes to the total sale of products and services at retail.
Merchandising refers to variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
Visual Merchandising means merchandise sales using product design, Product Selection, Packaging, Pricing, and Interesting ways to Display that stimulates consumers to buy more.
This includes discounting, physical presentation of products and displays, and deciding about which products should be presented to which customers at what time.
Couponing or “Codified Discounting” as part of merchandising solves Pricing issues as well.
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