Global Coverage, Local Footprints
Rural Marketing is all about reaching far off newer Markets.
The idea herein is to make products reach unreached markets in villages, small towns (Tier 3, Tier 2), as well as virgin areas within big Towns and Metros as well.
Rural marketing starts with developing markets by acquisitions of retailers, creating Shop-in-Shops, Product Demonstrations to customers and prospects, Seeking their Interest and Generating Leads for the brand
The central idea behind this Marketing Strategy is to open up new, virgin markets or capitalize in the markets wherein the product or service has unmet potential.
Talk2users plan an end to end ideation as to how to create demonstration led, lead generation and also aim for impulse purchase.
The other intent that this strategy delivers is to educate the users and generate product trials leading to acquisition of Product Champions.
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