Shopper Marketing is about understanding of target consumers behavior as shoppers. It is about leveraging this intelligence to the benefit of Brands, consumers, retailers and shoppers. It starts with interpretation of the needs of the consumer, their shopping habits & Influences and creating In-store activities influencing them.
Shopper Marketing vertical deals with Building interesting engagements, promotional schemes, couponing and loyalty programs for promotion of brand, generating goodwill.
This works closely with retail vertical and develop insights into buying behavior of shoppers and make these learning work for the brands.
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