Today, India has ~500 million plus smartphone users. Smartphone industry is growing by 50 per cent in India. Under Rs 5,000-market in the smartphone sector is growing by 18 percent year-on-year in tier-II cities and rural areas.
It is expected that 9 out of every 10 new Internet users in India are likely to prefer vernacular or regional languages to access the Internet. With the launch of OTTs, smartphones are hugely preferred for video viewing in tier 2 or below towns.
Social distancing is the new norm, Digital now will be the media to connect with each other. India yet does not have an extensive coverage in terms of network.
TalkArt aims to bridge this gap of language and generate seamless conversations across Indian small Towns and Villages.
For this, TalkArt is working on an integrated approach for Offline and Online.
How “TalkArt” will manage all this?
We will be managing Digital assets | Physical resources:-
1. Vernacular SMS, voice messages and IVR messaging
2. Seeking opt-ins from users across segments
3. Vernacular business Whatsapp messaging
4. Creating favorable intent by generating awareness towards products and services
5. Vernacular digital applications – microsites, webapps, mobisites, mobile applications
6. Reaching and giving Last mile connectivity through standardized yet vernacular spiels, delivered using technology and feet on streets talking user’s own language.
7. Developing a dedicated offline influencer network
8. Getting this offline network, online over time
9. Generating recommendation-based sales across the spectrum of services
10. Go local, go vocal and getting a local global connect for products and services in a two-way vernacular connectivity between buyers and sellers, across geographies.
Features of “TalkArt”
- Deep rooted insights from the market
- Creative understanding
- Integrated marketing
- Digital marketing
- Developing end to end communication
- Standardization across cities, towns, blocks, districts, and states.
- Strength and understanding of rural as a business
Benefits of “TalkArt”
- Insightful, localized conversations that bonds instantly
- Industry veterans at the helm
- Unique approach that remains media agnostic
- Highly skilled team
- Strength of digital
- Experience of telephony, Whatsapp business, E-mail marketing, google campaigns
- Lowest cost modules
- Industry expertise
To ensure a system that gives a quicker “break-even” and convert into a “profitable” business extension as new market for clients in ever reducing time frames.
To adapt to situations well by applying past learning, present interactions and remaining future ready for all clients, always.
“TalkArt” is a business vertical of Talk2users Consultancy. “TalkArt” team has representation across 60-cities. These representation have spent a considerable time in putting together huge businesses and have background of social and digital marketing as well as deep understanding of creative processes.
“TalkArt” brings to the table learning of the public relations, press advertising, radio advertising, out of home, point of sales communication literature, Feet on street literature, social media, digital amplification, email marketing, lead generation and influencer marketing. We bring technology as the cutting-edge solution to many of the client’s concerns.