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Getting Familiar with Native Advertising and Programmatic Advertising We all are familiar with advertisements in newspapers and editorials in newspapers. Editorials that are paid for (I am certain that we all are aware about most of the editorials..

FAQ Sheet – Relevance of an Integrated Online Strategy (Online Presence – Example Organic, Personal, Hygiene, Products) Q1. How a user finds us? Ans. She goes on-line and searches for you. Q2. What search words should come to mind while searching for you?

12 Creative Advertising Ideas for your business for Free The 12 creative Ideas, this thought came to my mind on reading an article on how cluttered our lives today are. So thought of penning down time tested, always working big kill ideas.

How to define “Marketing”? Marketing is a long-term business activity from “Market Research” to “Customer Satisfaction”. Marketing is about – Developing understanding of the Market Conditions, Identifying Customer Needs, Designing Products as per the Demand

Brand Ambassador Program for Small Towns and Rural India A detailed note with Program Logistics While Planning a Brand Ambassador program for small towns and Rural India, the most important thing to remember is that they are also Mobility connected India

Five FAQ’s on Consulting Firms ‘Decimating’ Ad Agencies? How much are you willing to pay for that? Advertiser is in digital as they are convinced of saving money. Performance based media means you are willingly paying $1 per view and $100 per acquisition. What are Consultancies doing?

Job Market in India Despite good intentions and attempts under skill India and ease of doing business, the jobs generated in last couple of years are not something that could be a subject of joy. Another alarming trend to see is the jobs lost which is growing day by day

Brand Activation in Indian context Brands are made out of products and services. It’s like post birth, a kid is named and then which preparatory school she goes, which school she takes formal education, what are her undergraduate and post graduate colleges, decide where she will be.

How to Plan a Rural Campaign A usual question that a rural marketer often is asked, “Cost per contact for a rural outreach campaign is too high. How can I bring efficiency in my budgets?”. Before answering this question, we attempt to define Rural India.

Top 10 Search Engine Optimization Techniques in 2018 Search Engine Optimization is a dream that all website owners and masters have. Let’s share learning from the industry. These are Top ten search engine optimization techniques for an awesome SEO Manager.

Top 10 Advertising Agencies in India By Ashish Bharadwaj Author: – Ashish Bharadwaj, Chief Strategist, Talk2users Consultancy Pvt. Ltd. (Ex-Vice President, Mullen Lowe Lintas Group, India) We all know and understand how the game of top-10, top-50 and top-100 is played, especially in India.