Brand Ambassador Program for Small Towns and Rural India
A detailed note with Program Logistics
Microsite
Development of Microsite
- A Microsite detailing the exact nature of the program
- Call to action 2- Watch the presentation Video
- Next Steps – Confirm participation in Training workshop
- Developing the assignments and arriving at their road-maps
- Mentoring levels as available to Brand Ambassadors
- Influencer’s unique Diminishing Discount coupons
- Workshop details – venue, date and time
- Confirmation from the attendees
- Reward Mechanism
- Mentors Profiles
- Certificates
- Couses on Offer
Creative development
Creative development
- Program Creative – 4-5 units
- Posters – 4 units
- Banners – 4 units
- T-shirts + Caps
- Mentor’s Profiles designs – 4 units
- Training workshop Manual – 16 pages
- Participation forms-2nos
- Backdrops and Standee designs
- Digital Coupons designs
- Certificates for students (design)
- EDM Designs – 10 nos
- Canopy Design -1 unit
- Presentation Video Template Design
- Creative for application
- Reward trophies
- Press Kit
Direct Mailing
Direct Mailing
- Use of Mailchimp and other paid softwares
- for higher opening and action
- in-box landing
TG Contact Program
- A team is stationed at the touch points educating TG about the program
- Canopy
- T-shirts + Caps
- Female Promoters
- Male Assistants
- A moderator
- An activity supervisor
- Transportation
- Tablets for presentations
- Roses -ice breakers
- Posters
- Banners
- Backdrops
- Elevated platforms
Presentation Session
Presentation Session
- Moderator based presentation
- Script writing
- Primary Shoot + secondary footage + Creative backdrops
- A/V Production, editing, snippet making, scrolls, and basic animation
- Conference room
- Snacks arrangement-High tea
- LED screens + Audio set up + Power back up
- Laptop for presentation + wiring
- Moderator Hiring
- Transportation
- Program Assistants
- T-shirts + Caps
- Weclome Desk with Ushers
Development of Application
Development of Application
- Registration window
- Program page
- Activity/ Assignment window
- Milestones
- Level of accomplishment
- Mentor assistance availabilty
- Grading
- Scoring
- Ranking
- Rewards page
Press Conference
Press Conference
- Venue arrangement
- High Tea for 100 PAX
- Backdrop
- Wings
- Elevated Platform
- Stage set up
- Sound and Light
- Emcee as host of the show
- Program winners from the cities
- Seating arrangement
- LED Screens mounted in backdrop as well as in wings
- Taxi cabs for press
- Trophies and certificates for participants
Rewards for Ambassadors
Rewards
- Mentors for the program duration
- Course enrollments for the chosen TG
Public Relations
PR and Video News Release
Building interest amongst press and placement of Press conference videos as stories in National news channels as well as regional news channels.
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